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Real Estate

The Pre-Shoot Checklist Every DFW Listing Agent Should Send

March 6, 2026 · 6 min read

Ninety percent of a great listing gallery happens before the photographer arrives. Send this to your sellers.

Two days before

Prep is the difference between a two-hour shoot and a four-hour one — and it shows in the final images.

  • Replace every burnt-out bulb and match colour temperature room to room
  • Clear countertops entirely, kitchen and bathrooms
  • Remove fridge magnets, personal photos and pet bowls
  • Mow, edge and hide bins and hoses

Morning of

Open every blind to the same height, turn on all interior lights, and turn ceiling fans off — spinning blades blur and read as motion in stills.

Scheduling for the light

For DFW homes, the exterior should be shot when the sun is on the front facade. East-facing homes photograph best in the morning, west-facing in the late afternoon. Twilight exteriors are worth it on any home above the median price point.

What good media does to days-on-market

Listings with a full photo set plus a walkthrough film get meaningfully more saved-listing activity in the first 72 hours, which is when the algorithm decides how much distribution your listing gets.

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